The ‘leading characters’ in this zoo campaign, the polar bear and the king penguin, are both highly charismatic ambassador species representing respectively the Artic and Antarctica. Being present in zoos all over the world, their stories, as well as those of their ‘supporting cast’, are to inspire everyone to make small changes in their daily life that can save these species and their habitat for future generations.
You can download several Arctic and Antarctic species factsheets here: